The Unhoused Campaign works with True Colors United to bring awareness to LGBT homelessness. A mix of dramatic imagery and the hand's rawness highlights our homeless citizens' humanity.
→ BRANDING → CREATIVE DIRECTION → HAND LETTERING → TYPOGRAPHY → COPYWRITING
Hand-drawn elements evoke the idea of humanity, reminding viewers that those who are homeless are human, just like them. The scratchy nature of these elements create urgency and work as an emotional appeal
